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Why Dubai is The Next Big Luxury Travel Destination

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As the most populous city in the United Arab Emirates, Dubai has long gained attention on the international stage.

But recently, the city has invested so much in tourism and luxury that it is set to become one of the top five wealthiest cities in the world by 2030.

It is clear to see why. Dubai has the second most five-star hotels in the world, the tallest building in the world, and is constantly expanding its offerings, including the recent night-swimming beaches, to make the emirate the world’s best place to live and visit.

Anyone who has visited Dubai knows it has an unparalleled infrastructure and distinctive experiences for residents and tourists alike. The city’s cultural diversity and inclusive society have also contributed to its popularity. Its cosmopolitan lifestyle is a melting pot of cultures and is welcoming and safe for people of all races and backgrounds.

We dive into some of the main factors contributing to Dubai’s meteoric rise and explore why this former fishing village is the world’s next big luxury travel destination.

1 . Out-of-This-World Landmarks

Dubai is known the world over for its daring architecture and awe-inspiring landmarks. Among its iconic buildings is the Burj Khalifa, the world’s tallest building at a staggering 2700 feet.

Visitors can venture up to the observation deck on the 148th floor to take in breathtaking panoramic views of the city’s skyline and the surrounding Arabian Gulf. The Burj Khalifa is not only a symbol of Dubai’s grandeur, but it also serves as a multifunctional structure housing luxurious residences, high-end hotels, and a wide range of entertainment and dining options.

Another iconic landmark that has become synonymous with Dubai is the Palm Jumeirah. Shaped like a palm tree extending into the Arabian Gulf, the man-made island is an engineering feat that has transformed the city’s coastline and can even be seen from space.

The Palm Jumeirah is home to an array of luxurious hotels, residential villas, and upscale shopping destinations. Its unique design allows for an abundance of waterfront properties, offering residents and visitors stunning views of the sea and the Dubai skyline.

2 . Inspiring City & Desert Experiences

With a unique history and geography, Dubai offers a plethora of exclusive and interesting experiences that cater to the diverse tastes and preferences of its visitors.

One such experience is a desert safari. Visitors embark on a thrilling adventure through the golden dunes surrounding the city, either taking it easy in a luxury SUV or engaging in a high-octane dune bashing session.

Visitors can also try their hand at sandboarding, a combination of snowboarding and surfing on the dunes, before enjoying a traditional Bedouin-style camp set up in the desert, complete with camel rides, henna painting, belly dancing performances, and a delectable Arabian feast.

For those seeking something a little more laid back, a visit to the Dubai Miracle Garden is a must. This floral wonderland holds the title of the world’s largest natural flower garden, showcasing an astounding array of vibrant blooms arranged in intricate designs and patterns.

Visitors can stroll through the garden’s themed areas, each offering a distinct visual spectacle, and marvel at the towering floral structures, including life-sized replicas of famous landmarks and characters, such as the Emirates A380 aircraft and Disney characters.

3 . Royal-Standard Service & Treatment

Dubai takes luxury service to a whole other level. A fine example is the Burj Al Arab, the world’s only seven-star hotel. A chauffeured Rolls Royce takes guests to the hotel where they’re greeted by their personal butler who ensures every need is catered to throughout their stay.

For those seeking royal-standard relaxation and rejuvenation, Dubai also offers a range of exquisite spa experiences. The Talise Ottoman Spa, located at the Jumeirah Zabeel Saray Hotel, is a haven of tranquility and indulgence. This lavish spa draws inspiration from the opulent Turkish hammams, with ornate marble-clad hammam chambers and a unique blend of traditional therapies and modern wellness practices.

Another exceptional spa in Dubai is the Amara Spa at Park Hyatt Dubai. This spa stands out for its tranquil and idyllic setting alongside Dubai Creek and its variety of innovative and distinctive treatments inspired by different cultures and healing practices. The spa also boasts stunning facilities, including private treatment rooms, outdoor rainforest showers, and an infinity pool overlooking the creek.

4 . A True Safe & Tranquil Haven

Safety and security are of paramount importance in Dubai, making it an ideal destination for travelers seeking a secure and worry-free experience.

The city and the government have established robust measures and implemented advanced security systems, including surveillance cameras and stringent security checks at airports and public places, to maintain a safe and calm environment.

On top of this, Dubai’s infrastructure, including its well-maintained roads, modern transportation systems, and efficient emergency services, further contribute to a sense of security. Dubai has a very low crime rate and a tranquil atmosphere, allowing travelers to explore and enjoy all that the city has to offer with peace of mind.

5 . Locally & Globally Connected

Dubai’s strategic location makes it a convenient gateway between the East and the West. With its state-of-the-art airports and well-connected aviation network, travelers can easily access Dubai from various parts of the world.

Within Dubai, an extensive and modern transportation network, including a modern metro system, buses, and taxis, makes it easy for visitors to navigate and explore the city.

6 . Elite Ultra-Luxe Accommodation

Dubai’s range of exclusive and high-end accommodations is unrivaled anywhere else in the world. The lavish Royal Suite at the Atlantis, The Palm is a testament to this fact, offering a truly royal experience for the world’s most discerning clientele.

Spanning just under 10,000 SqFt, the Royal Suite features breathtaking panoramic views of the Arabian Gulf, a private elevator, and a dedicated team of butlers to cater to guests’ every need. The highlight of the suite is its stunning terrace, complete with a private pool, jacuzzi, and uninterrupted views of the Palm Jumeirah.

At the Atlantis Hotel, Guests also have access to a private cinema, a library, and exclusive amenities such as a private beach cabana, private airport transfers, and complimentary access to the resort’s Aquaventure Waterpark and The Lost Chambers Aquarium.

Another remarkable high-end accommodation option is the Bulgari Resort & Residences Dubai. Located on the exclusive Jumeirah Bay Island, this ultra-luxurious resort offers unparalleled sophistication and privacy.

The resort’s signature Bulgari Villa is one of the most exclusive in Dubai. The villa features private access to a pristine beach, a cinema, a gym, a spa, and an infinity pool overlooking the Arabian Gulf. The Bulgari Villa also offers personalized services such as a private chef, a dedicated butler, and 24-hour in-villa dining.


Ready to start planning your luxury vacation to Dubai? Contact our luxury travel team to plan everything from entry requirements and pre-trip itineraries to luxury transfers, and exclusive event bookings.

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